Winner Strategy Group Winner Strategy Group
Winner Strategy Group

Built for what's next.

Professional solutions for businesses ready to move forward.
Building lasting partnerships. Growing together toward shared success.

More than compliance.
A partner for your next stage.

Businesses evolve. As they grow, so do the expectations placed upon them — from financial reporting and governance to taxation, capital raising and strategic decisions.

WS Group works alongside businesses through these stages, combining professional expertise with a partner-led approach and a long-term commitment to shared success.

Professional solutions built around where your business is going — not just where it is today.

Audit & Assurance Tax Advisory Pre-IPO Valuation
Who we are

Professional expertise.
Personal partnership.

01

Independent

Objective advice and assurance grounded in professional standards — with no conflict of interest and no house view to protect.

02

Partner-led

Direct access to experienced professionals who understand your business — from the first conversation through to sign-off.

03

Forward-looking

Supporting businesses beyond today's requirements and toward tomorrow's opportunities — wherever that takes you.

The business journey

Wherever your business is going,
we're ready for the next stage.

Build
Establish
  • Financial reporting
  • Audit & assurance
  • Tax compliance
  • Tax incentive applications
Grow
Scale
  • MFRS adoption
  • Governance framework
  • Business advisory
  • Transfer pricing
Expand
Diversify
  • Business valuation
  • Corporate transactions
  • Cross-border structuring
  • Due diligence
Prepare
List
  • Pre-IPO readiness
  • Pre-Listing restructuring
  • Capital markets
  • PCAOB engagement
Our capabilities

Five disciplines.
One standard of care.

Explore all services
01

Audit & Assurance

Independent assurance that strengthens confidence in your financial information.

Explore
02

Tax

Practical tax solutions designed around your business and its evolving needs.

Explore
03

Advisory

Insight to support important financial and strategic decisions at every stage.

Explore
04

Pre-IPO

Preparing businesses for the greater expectations of public markets — Bursa, Nasdaq, and beyond.

Explore
05

Valuation

Independent perspectives to support transactions, investment and strategic decisions.

Explore
Standards & recognition

Built on professional standards.
Connected beyond borders.

Local understanding, international perspective.

Malaysian Institute of Accountants
MIA Registered
PCAOB
PCAOB Registered
Kementerian Kewangan Malaysia
Approved Company Auditor
Lembaga Hasil Dalam Negeri Malaysia
Licensed Tax Agent
ACCA
ACCA Approved Employer – Gold
CPA Australia
CPA Australia Recognised Employer Partner
MICPA
MICPA Approved Training Employer
0
Active client engagements
5
Partners leading every engagement
3
Offices across Peninsular Malaysia
100%
Engagements partner-reviewed before sign-off
Beyond Malaysia

Business doesn't stop at borders.
Neither do we.

Through our regional relationships and international connections, we help businesses navigate opportunities beyond their home market.

Headquartered in Johor Bahru — minutes from the Causeway, at the heart of the Johor–Singapore economic corridor — we work alongside alliance partners in Singapore, with regional connections reaching across Southeast Asia and into China.

Our alliance partners
Malaysia
Singapore
Thailand
China
Hong Kong
Taiwan
Insights

Professional thinking.
Practical insight.

All insights
Our people

People make the difference.

Partners & directors who lead every engagement directly — no hand-offs, no substitutes.

Fong Kiat Keong
AuditIPOM&A
Audit Partner
Fong Kiat Keong
WS & CO PLT
C.A.(M) · CPA Australia · Approved Auditor
Thuan Wen Kai
AuditIPOM&AAdvisory
Audit Partner
Thuan Wen Kai
WS & CO PLT
C.A.(M) · CPA Australia · ASEAN CPA · Approved Auditor
Fong Sheng Nie
AuditTaxAdvisory
Audit Partner
Fong Sheng Nie
WS & CO PLT
C.A.(M) · ACCA · Approved Auditor
Thuan Wen Jie
AuditCross-border
Audit Partner
Thuan Wen Jie
WS & CO PLT
C.A.(M) · ACCA · ASEAN CPA · Approved Auditor
James Tan
AdvisoryTaxTax PlanningTransfer Pricing
Director
James Tan
WS Advisory Sdn. Bhd.
Licensed Tax Agent · C.A.(M) · MICPA · FCCA · ASEAN CPA
Chai Voon Huei
TaxTransfer Pricing
Tax Partner
Chai Voon Huei
WS Advisory Sdn. Bhd.
Chartered Tax Practitioner · CPA Australia
Start the conversation

Ready for what's next?

Whether you're building, growing, expanding or preparing for the next stage — let's start the conversation.

Johor Bahru· Kuala Lumpur· Penang
Winner Strategy Group
Building lasting partnerships. Growing together toward shared success.